Thursday, May 14, 2009


Sometimes,writing this blog is simply cathartic. For this Female Entrepreneur , it is a way to clear the cob webs . Yesterday, I had the gruelling task of editing and updating my business plan. How I hate doing this. I know only too well whats in my head but of course others DO NOT and I need to constantly remind myself of this ! The VISION is still the same. So it should be. After all, thats why I started RACHEL GAFFNEY'S AUTHENTIC IRISH GOODS.

I think, as an entrepreneur we are in danger of letting the wheels fall off the track at times ! Its only natural really...we are after all "A JACK OF ALL TRADES AND MASTER OF NONE" in the beginning ! My love and passion for my homeland IRELAND is the driving force here. MONEY DOES NOT MOTIVATE ME. IT NEVER HAS. If I have to explain that last statement to you then you are probably not running a business that you are PASSIONATE about. Passion is about belief. The BELIEF that you can find another way to make it bigger,better,tastier etc. Please bear in mind that I have said this is indeed a business !! I have that belief.

I want to Educate and Entertain people about Ireland through Food,Drink,Travel,History,Clothing and Culture. This is what I set out to do. My vision is to create a lifestyle brand , the RACHEL GAFFNEY BRAND that will deliver that message with a little bit of IRELAND in every thing we do. The TRADITIONAL IRISH BUTTER SHORTBREAD is currently leading the way for this journey.

That being said, understanding that there are formalities and procedures that are part and parcel of running a business. Like NIKE says JUST DO IT ! There are core values,strategies,budgets etc. This morning I logged in to one of my favorite web sites . This is a networking site for female entrepreneurs and business professionals, co-founded by Angela Jia kim. Today,sitting with my cup of coffee,listening to the rain outside,I watched and listened to her VLOG. Todays title "What Are Your Rules?" Simply go to and check it out. My mother used to say to me as a child (still does in fact!!) SHOW ME YOUR FRIENDS & I'LL TELL YOU WHO YOU ARE......
Now I know why I like Angela and her web site. Although today she speaks of Give,Give,Get, the time preceeding this vlog had already communicated this message to me about her. It was something viceral & intuitive. Her message and core values were already being communicated through her previous endeavors. Running events like ROCK THE WORLD IN NEW YORK.

The point to all of this? Staying on track,staying true to yourself keeping with your original vision and value system works.....